Free MB-220 Sample Questions — Microsoft Dynamics 365 for Marketing

After sending out your last few email newsletters, you discover that the newsletters that were received by customers did not always match your design in Dynamics 365. Additionally, some discrepancies occurred across different devices and email software. You need to examine the outbound email designer to see how the email will appear in a wide variety of target email clients and platforms. Where can you do this?

• A. 1. Navigate to Designer > HTML. 2. Verify the email looks correct in the Basic Preview tab
• B. 1. Navigate to Designer > Preview and test > Inbox Preview. 2. Verify the email HTML source for the email is correct
• C. 1. Navigate to Designer > Toolbox > Styles. 2. Send yourself a test message to view in your email client
• D. 1. Navigate to Designer > Preview and test > Basic Preview. 2. Verify the email looks correct in the Inbox Preview tab

You are a functional consultant in the midst of configuring Dynamics 365 Marketing for an event. Your manager gives you a list of sponsors and their items. You need to record the information in the system. What should you do?

• A. Create the sponsors in Accounts, and add their items in Equipment. Then, add the relationship into the event
• B. Create the sponsors in Events Sponsorships. In Sponsorship Type, select Equipment and add their items as the details
• C. Create the sponsors in Accounts, and add their items in Products. Then, add the relationship into the event
• D. Create the sponsors in Events Sponsorships, and add their items in Sponsorships Articles

You need to create a customer journey. You are looking through the gallery of existing customer journey templates to select one to use. Which pieces of information will help you decide which template to use?

• A. Target, Recurrence, Purpose, Name
• B. Purpose, Target, Recurrence, Description
• C. Language, Purpose, Target, Recurrence
• D. Language, Owner, Target, Recurrence

You are working with Dynamics 365 Customer Voice. You are creating a survey that will be distributed for anonymous response. During survey variable configuration, you need to ensure that you capture the Job Title of the anonymous respondent. Which two actions should you perform? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

• A. Enable Anonymous responses in the distribution settings
• B. Turn on the toggle for Save value in the Job Title variable
• C. Enable Save survey progress in the distribution options
• D. Add the Job Title variable in the Personalization customization

Your organization recently implemented Microsoft Dynamics 365 Marketing. You are educating the marketing team on tools that are available to protect your senders' reputation, such as the backend suppression lists. You need to recommend the backend suppression list that will prevent emails from being sent to certain domains known to be harmful to your senders' reputation. Which backend suppression list should you recommend?

• A. Pattern suppression
• B. Hard bounce suppression
• C. Email complaint suppression
• D. Spam complaint suppression

You are the manager of Internet sales for your company. You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site. Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

• A. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non-anonymous respondents
• B. An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential non-anonymous respondent
• C. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-anonymous respondent
• D. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete

Which two statements must be true in order for a User to approve marketing content? Each answer presents part of the solution.

• A. The Status on the marketing content must be Approval Required
• B. The User must be in the Marketing Oversight Team or be a Marketing Professional
• C. The Status on the marketing content must be Draft
• D. The User must be in the BU Admin Team or in the Marketing Oversight business unit

The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company's account advertising an event. Following ProseWare's standards, which two options will you choose when preparing this message? Each answer represents a partial solution.

• A. Schedule Time is set to tomorrow at 9 am
• B. Post Visibility is set to Connections
• C. Schedule Time is set to immediate
• D. Post Visibility is set to Public

Your company's marketing team is reviewing insights for several marketing pages that have been used in a recent customer journey. The team reports that the number of submissions for one marketing page is greater than the total number of submissions for the entire customer journey. You need to help the team understand why the number of submissions is greater than expected. What do you tell the team?

• A. You can only group submissions by journey if you export the detail records to a .csv file and analyze the records in Microsoft Excel
• B. You must select a specific customer journey on the marketing page Insights tab to filter insights to that specific journey
• C. You can only analyze submissions for a marketing page in a journey from the specific journey record
• D. You can only track marketing page insights at an aggregate level across all associated customer journeys

You receive a call from a user stating that the automated lead scoring model is not working correctly. There are several leads that are not being scored. You need to determine the cause of this issue. What could be the cause?

• A. Leads must be associated with a contact or an account
• B. Leads must have submitted a form on the company website
• C. Leads must be associated with a contact and an account
• D. Leads must be associated with a contact only

As a marketing operations lead, you have recently been hired to manage a team using Dynamics 365 Marketing. The team sends subscription-based newsletters on a regular basis, and they have set up a subscription center in Dynamics 365 Marketing. They now need to create links in each newsletter to the subscription center, so that customers can manage their communication settings. How should you instruct the team to ensure links to the subscription center appear in their newsletters?

• A. In the email Designer, use Content Assist in the text editor to select the SubscriptionCenter element under the Dynamic Content menu
• B. In the email Designer, in General Layout properties of the email template, select "Include Subscription Center Link."
• C. In the email Designer, Drag the Subscription Center item from the Toolbox to the email canvas to create the link
• D. Create an HTML link in each email to direct customers to the subscription center

You created and published an event to a Microsoft Dynamics 365 Portal site. You need to restrict event registration to registered visitors only. What should you do?

• A. Set the auto-redirect URL to a login page when the event page is accessed
• B. Allow multiple attendees registration
• C. Enable must register indicator
• D. Disable anonymous registration

A multi-day conference includes multiple vendors, sponsors, and hotel accommodations. You need to schedule presenters for the conference sessions. As you are booking the presenters for the sessions, where should you set the presenter's fee for this event?

• A. Speaker Engagement
• B. Session
• C. Event
• D. Account

You are a Dynamics 365 Marketing functional consultant. You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email campaigns. To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts. Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of the solution.

• A. Create Contacts in Demo Data of Marketing Settings
• B. Create contacts manually in the Leads section of Dynamics 365 Marketing
• C. Import contacts from an Excel file
• D. Create contacts manually in the Contacts section of Dynamics 365 Marketing

Based on ProseWare's licenses and subscriptions, which two items are within allowed limits? Each answer represents a complete solution.

• A. Litmus inbox Previews = 100 per month
• B. Marketing Emails Sent = 1,755,983
• C. Australia Business Unit has 10 regular Users and 1 Administrator User
• D. Marketing Contacts = 24,500