Free MB-260 Sample Questions — Microsoft Customer Data Platform Specialist

Your data analytics team wants to create a custom machine learning model to predict whether a customer will purchase a particular product. You need to explain what is required for integrating a custom model with Microsoft Dynamics 365 Customer Insights. Which two requirements should you tell them? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

• A. You need Owner or User Access Administrator permissions to the Microsoft Azure Machine Learning Workspace to use batch pipelines
• B. You need a model that returns at least one numeric output parameter for Dynamics 365 Customer insights to implement predictions
• C. You can only deploy and manage the model through the Dynamics 365 Customer insights admin user interface
• D. You need a Microsoft Azure Data Lake Gen2 storage account associated with the Azure Data Studio instance

You are configuring Microsoft Dynamics 365 Customer Insights for a company that sells subscription packages to individuals for online music lessons. The Chief Marketing Officer (CMO) wants to implement an out-of-the-box churn prediction model for customers. You need to tell the CMO what information is required to successfully configure a prediction model for the company's lesson packages. Which two pieces of information must be provided by the CMO? Each correct answer presents a complete solution. NOTE: Each selection is worth one point.

• A. Subscription amount
• B. Unique product id
• C. Transaction date
• D. Subscription start date

Your organization’s marketing department provides a list with different measures that they want to use for insights and segmentation. You need to configure the measurements. Which three statements do you need to consider? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

• A. Mode, Range, and Sum are all aggregation functions that can be used to calculate a measure
• B. Different filters can be used for each calculation in the measure
• C. You can add multiple entities with different relation paths in one measure
• D. When you use accounts with hierarchies, you can select to aggregate the measure according the ingested hierarchies
• E. Dimensions can be used to group results in the measure output entity
• F. When adding multiple calculations within the measure, each calculation is added as a column in the measure output entity

An organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You need to load eCommerce Contacts to Dynamics 365 Customer Insights using Power Query. Which is an appropriate action to take when using Power Query to ingest data?

• A. You can add additional entities to the data source using Get Data functionality in the Power Query
• B. After you save a Power Query data source, you have to manually trigger the initial refresh process
• C. You must create a separate Power Query data source for each entity you wish to ingest
• D. You must use eCommerce contacts value in the name field when creating the data source

You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank. You finished setting up the different initial data sources. You are starting the unification process. Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

• A. Identify the primary keys and semantic field types within the different entities
• B. Identify the entities that you need to unify into a single profile
• C. Identify the prioritization of similar fields between different entities
• D. Select the fields you want to include the unified customer profile
• E. Identify rules for duplication between different entities

You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships. What feedback should you provide?

• A. Relationships created via the unification process can be edited by those with contributor-level access
• B. You can edit each of the three relationships by clicking into the Relationship tab and selecting edit
• C. You cannot edit any of the three relationships, as they are non-editable system relationships
• D. Relationships created via the unification process can only be edited by those with administrator-level access

You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights. One of the requirements for the new business-level measure is to add a dimension of the city for each business account. What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?

• A. Use the default "CustomerID" dimension when creating the measure
• B. Use the default "AccountID" dimension when creating the measure
• C. Remove the default "AccountID" dimension when creating the measure
• D. Remove the default "CustomerID" dimension when creating the measure

Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles data. Your team is manually running the custom machine learning workflows. Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?

• A. You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model
• B. Your team can set up scheduled refreshes that allow your workflow to run automatically
• C. Your team needs to manually trigger your custom machine learning workflows
• D. Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights

You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform. While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights. Which three factors will affect the segment suggestions? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

• A. The specific activity relationship path(s)
• B. The number of days since the last order line
• C. The credit card or any specific attributes recorded at the order line
• D. The number of order lines
• E. The value of the order line

You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the 'Average Transaction Value' template to track the average spent by a customer. As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity. When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

• A. Choose the attribute representing the Transaction value from the Unified Customer entity
• B. Choose the attribute representing the Transaction value from the Unified Activity entity
• C. Choose an activity type and select the entity with transactional data
• D. Choose either the Account or Contact entity to get the related transactional data

You have administrator rights in Microsoft Dynamics 365 Customer Insights. You completed the map-match-merge phases in the data unification process. You need to perform the next step to view the unified customer profiles. What should you configure?

• A. Activities
• B. Enrichment
• C. Search & filter index
• D. Segments

You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment. Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

• A. Data source credentials can be copied from an existing environment to a new production environment
• B. You must log out of one environment to access new environments that are on the same tenant
• C. When you create a new production environment, you can choose to copy the configuration from an existing environment
• D. You can select the Environment control in the upper-right corner of the page to change environments

You are selecting the data sources for an incremental refresh. You need to set up the incremental refresh for qualified data sources. Which two points must you consider before doing the refresh? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

• A. To set up a data source for incremental refresh in Dynamics 365 Customer Insights a user must be able to select the primary key for the table or the entities within the data source to complete configuration of the incremental refresh schedule
• B. Once a data source is ingested in Microsoft Dynamics 365 Customer Insights it can be set up for incremental refresh if the data is being updated in the source system and can be refreshed in Dynamics 365 Customer Insights on a defined schedule
• C. The user can set up an incremental refresh for the existing data source as long as it supports incremental updates. The data is ingested through Microsoft Power Query, and the table must have fields that contain a lastupdated date and a primary key
• D. The initial refresh for a data source configured for an incremental refresh will be a full refresh. All subsequent data refreshes will only update records in Dynamics 365 Customer insights based on inserts, updates and deletes in the data source

You are implementing Microsoft Dynamics 365 Customer Insights at a bank. You finish setting up the different initial data sources, and start the unification process. Which three tasks do you need to perform on the Source fields page during the unification process? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

• A. Select the fields you want to include in the unified customer profile
• B. Identify the prioritization of similar fields between different entities
• C. Identify the entities that you need to unify into a single profile
• D. Identify rules for duplication between different entities
• E. Identify the primary keys and semantic field types within the different entities

You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team. Which three relationship types are available in audience insights? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

• A. Non-editable system relationships, created by the system as part of the data unification process
• B. Non-editable system relationships, which are created automatically from ingesting data sources
• C. Editable inherited relationships, created by the system as part of the data unification process
• D. Editable custom relationships, created and configured by users
• E. Non-editable inherited relationships, which are created automatically from ingesting data sources