Free Certified Data Cloud Consultant Sample Questions — Certified Data Cloud Consultant

Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud. What are two of the available datasets in Marketing Cloud Starter Data Bundles? (Choose two.)

• A. MobilePush
• B. Personalization
• C. MobileConnect
• D. Loyalty Management

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users. What should the consultant do to accomplish this?

• A. Use Salesforce sharing rules on the Account object to filter and segregate records based on Country
• B. Use formula fields based on the Account Country field to filter incoming records
• C. Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly
• D. Use the data spaces feature and apply filtering on the Account data lake object based on Country

A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants. How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?

• A. Place an attribute for the "black pants" calculated insight to dynamically apply
• B. Place the attribute for product color in one container and the attribute for product type in another container
• C. Place the attributes for product color and product type as direct attributes
• D. Place the attributes for product color and product type in a single container

Cumulus Financial is experiencing delays in publishing multiple segments simultaneously. The company wants to avoid reducing the frequency at which segments are published, while retaining the same segments in place today. Which action should a consultant take to alleviate this issue?

• A. Enable rapid segment publishing to all segments to reduce segment generation time
• B. Adjust the publish schedule start time of each segment to prevent overloading processes
• C. Increase the Data Cloud segmentation concurrency limit
• D. Reduce the number of segments being published

A consultant is setting up a data stream with transactional data. Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?

• A. Number
• B. Decimal
• C. Text
• D. Serial

Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK or Mobile SDK?

• A. Formula fields
• B. Streaming insight
• C. Calculated insight
• D. Batch transform

A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?

• A. Include additional attributes in the existing matching rules
• B. Change reconciliation rules to Most Occuring
• C. Reduce the number of matching rules
• D. Increase the number of matching rules

An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case?

• A. Value suggestion
• B. Data harmonization
• C. Global picklist
• D. Transformation formulas

A rideshare company wants to send an email to customers that provides a year-in-review with five “fun” trip statistics, such as top destination, distance traveled, etc. This raw data arrives into Data Cloud and is not aggregated at source The company creates a segment of customers that had at least one ride in the last 365 days. Following best practices, which solution should the consultant recommend in Data Cloud to personalize the content of the email?

• A. Create five calculated insights for the activation and add dimension filters
• B. Use a data transform to aggregate the statistics and map them to direct attributes on Individual to include in the activation
• C. Include related attributes in the activation for the last 365 days
• D. Use a data action to send each ride as an event to Marketing Cloud Engagement, then use AMPscript to summarize this data in the email

What does it mean to build a trust-based, first-party data asset?

• A. To ensure opt-in consents are collected for all email marketing as required by law
• B. To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
• C. To obtain competitive data from reliable sources through interviews, surveys, and polls
• D. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations

A consultant is ingesting a list of employees from their human resources database that they want to segment on. Which data stream category should the consultant choose when ingesting this data?

• A. Contact Data
• B. Other Data
• C. Engagement Data
• D. Profile Data

A customer needs to integrate in real time with Salesforce CRM. Which feature accomplishes this requirement?

• A. Data model triggers
• B. Data actions and Lightning web components
• C. Streaming transforms
• D. Sales and Service bundle

A segment fails to refresh with the error “Segment references too many data lake objects (DLOs)”. Which two troubleshooting tips should help remedy this issue? (Choose two.)

• A. Refine segmentation criteria to limit up to five custom data model objects (DMOs)
• B. Space out the segment schedules to reduce DLO load
• C. Split the segment into smaller segments
• D. Use calculated insights in order to reduce the complexity of the segmentation query

Which statement about Data Cloud's Web and Mobile Application Connector is true?

• A. The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector
• B. Any data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup
• C. standard schema containing event, profile, and transaction data is created at the time the connector is configured
• D. The connector schema can be updated to delete an existing field

A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources. Which two functional areas should the consultant highlight in relation to managing customer data? (Choose two.)

• A. Unified Profiles
• B. Data Harmonization
• C. Master Data Management
• D. Data Marketplace

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?

• A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream by adding custom fields for Work and Home Phone
• B. Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object
• C. Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object
• D. Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map object

What does the Source Sequence reconciliation rule do in identity resolution?

• A. Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source
• B. Includes data from sources where the data is most frequently occurring
• C. Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name
• D. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources

A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number. To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats. What is the most efficient way to guarantee that the various phone number formats are standardized?

• A. Create a formula field to standardize the format
• B. Create a calculated insight after ingestion
• C. Edit and update the data in the source system prior to sending to Data Cloud
• D. Assign the PhoneNumber field type when creating the data stream

How does identity resolution select attributes for unified individuals when there is conflicting information in the data model?

• A. Leverages reconciliation rules
• B. Leverages match rules
• C. Creates additional contact points
• D. Creates additional rulesets

A company wants to test its marketing campaigns with different target populations. What should the consultant adjust in the Segment Canvas interface to get different populations?

• A. Population filters and direct attributes
• B. Segmentation filters, direct attributions, and data sources
• C. Direct attributes, related attributes, and population filters
• D. Direct attributes and related attributes