Free Certified Marketing Cloud Administrator Sample Questions — Certified Marketing Cloud Administrator

A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user account and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer. What should the admin do to resolve the issue so the user can send an email?

• A. Edit permissions and Grant permissions to Send
• B. Add the Marketing Cloud Administrator role
• C. Remove the Marketing Cloud Viewer Role

Northern Trail Outfitters (NTO) has expanded marketing efforts globally and wants to implement a Dedicated IP, which is included in their Sender Authentication Package. NTO plans to share it across each of their Marketing Cloud accounts. Which consideration would help determine if Dedicated IP is the correct choice?

• A. Send volume is large enough to maintain a positive or neutral reputation
• B. Pre-warmed IP address can be purchased from Salesforce
• C. Length of time needed to pause sending is greater than one month

A Marketing Cloud admin wants to check the status of a Salesforce contact in All Subscribers. The account is connected to their Salesforce org via Marketing Cloud Connect. Which subscriber key should be used to search for the contact in All Subscribers?

• A. Email Address
• B. 18-digit Contact ID
• C. 15-digit Contact ID

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication. What would be achieved with SAP?

• A. Image URLS are wrapped with the appropriate brand URL
• B. From Address will be from brand domain
• C. Only Authorized Senders can execute messaging to ensure brand compliance

Northern Trail Outfitters only has enough licenses for their staff. A campaign manager is out on parental leave. How should they create a new user to fill in?

• A. Clone the campaign manager’s user to a new user
• B. Disable the campaign manager’s user and create a new user
• C. Deactivate the campaign manager’s license and assign it to a new user

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access. How should the Marketing Cloud admin ensure users have access?

• A. Allow access package access on appropriate Roles
• B. License all appropriate users within the installed package
• C. Configure the API Integration to allow all users access

Northern Trail Outfitters uses Parameter Manager to automatically tag links. They want to include a Campaign Identifier to the links within a specific campaign message. At which level should the utm_campaign value be configured?

• A. Link
• B. Email
• C. Account

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase. Which feature should be used to create a survey form?

• A. Interaction Studio
• B. Smart capture
• C. Analytics Builder

A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities. Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

• A. Data Manager and Analyst
• B. Content Creator and Marketing Cloud Viewer
• C. Analyst and Marketing Cloud Viewer

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the preference/profile centers for this integration?

• A. Multi-Org does not support the standard profile/preference center for the business units
• B. Branding for each business units’ profile centers will be inherited from the default business unit setup
• C. Profile/preference centers are automatically created for each business unit connected through Multi-Org

Einstein Recommendations uses data extensions to store user-facing information. How is this data passed to Marketing Cloud?

• A. Collect Tracking Code
• B. Web & Mobile Analytics
• C. Google Analytics

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address?

• A. Building desirable sending history and data will be variable based on list size and engagement
• B. The IP address is on reserve, is already in use, and has an email sending history
• C. The new IP Address will not need IP Warming as the sending domains will not change

A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key. Which import type could the admin use instead?

• A. Add and Update
• B. Overwrite
• C. Add Only

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing.com. The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com. How could the Marketing Cloud admin meet this requirement?

• A. CloudPages must use the SAP domain
• B. Purchase a new SAP for de-special.ntomarketing.com.
• C. Purchase a new Private Domain for use in CloudPages

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials. Which security setting would control this behavior?

• A. Deselect ‘Enable Username and Password for Web Services’
• B. Select ‘Identity Verification’
• C. Enable MFA on Users accounts